Here you can find all of the forms and contacts you will need to inquiry
about Accrual dollars, approval forms and claims. Please read
carefully and call the Co-op Administrator with any questions before
ordering to ensure you understand the program.
***
Please note, it is the sole responsibility of the dealer (you) to obtain
approval, understand the program and submit a claim for reimbursement.
While printing4him.com desires to make you aware of your co-op option,
we accept no responsibility or liability pertaining to availability of
funds, reimbursement percentages & timing, accrual discrepancies,
etc....
Email Accrual Inquiry
to Co-op Administrator
Fax Accrual Inquiry
to Co-op Administrator
KApprovalForm.pdf
Claim Form
Plan Comments
Prior approval is required for all dealer created ads. Dealers will
accrue funds based on 1% of dealer net invoices for units shipped of
Kawasaki Motorcycles, ATVs, Mule side by side, JET SKI watercraft and
Teryx side by side from January 1,2011 to December 31,2011. Units must
be invoiced to a dealer from Kawasaki to be eligible. Base Co-op funds
are allocated an an annual calendar-year basis. Base funds can be
applied to advertising during period of January 1 through December 31 of
the following year. Additional funds may be allocated through special
programs during the year, announced in sales bulletins, EDDs and Ad
Alerts. Account must be current. Dealer must have dba on file with mfr
to qualify. No carry over of unused funds. Finance program advertising -
any promotion with a finance offer must include specific finance offer
disclaimers as provided on KMC produced ad materials. Billboards are
managed and executed by Kawasaki's ad agency, Vertis Communication.
Contact Bonnie Nightingale 949-476-0893 or email her at
bnightingale@vertisinc.com. or fax to 949-476-2381. Dealers are now
allowed to use base co-op funds to pay for (P & E) Promotional and
Event marketing (50%/50% co-op). Kawasaki- supported activity (e.g.,
Kawasaki rider appearances) may receive higher reimbursement rate of
60%/40%. Dealers must fill out "Promotional & Event Marketing Prior
Approval Form" and submit to their DM and Kawasaki Management for prior
approval. Reimbursement cannot exceed a total of $2,500 or 25% of
dealer's base co-op, whichever is higher) per calendar year. Product
giveaways and tradeouts are limited to a maximum of two units per
calendar year. * Dealer group advertising is allowed and reimbursement
will be determined by the materials used in the promotion. Co-op
advertising statements are sent monthly. Co-op claims and approvals may
now be submitted through: www.kawasakico-op.com. Contact mfr or mfr.'s
sales rep for further information and available ad materials
(Hide/Show Plan Comments)
Print
Eligible Media (Print)
Classified; Direct mail; Flyers; Daily/Sunday general circulation
newspapers; Pennysavers; Circulars; Weekly paid circulation newspapers;
Magazines;
Media Approval Required
Open houses;
Advertising Specs
Prior approval from the ACB is required for all dealer created ads;
Exclusive ads only; Used products do not qualify for co-op; Correctly
use Kawasaki logo & trade name; Trademark must never be used as a
noun; Generic dealership names with no brand identity are acceptable;
Clear illustration & identification with model name and number of at
least one new or current year Kawasaki product; Mfr sends monthly
statements; Rates verifiable through independent audit; Kawasaki logo as
prominent with the same height as dealership name; Trademark name
prominent; Product brand name; Make no claims mfr does not make; No pay
for production, talent or agency fees; "Flying K" mark cannot be used by
itself; Product illustration is required; ATV ads must use correct
safety disclaimer; Proper use of trademark names, logo colors (Refer to
planner for specific names); Registry symbols;Follow Map guidelines;
Current MSRP must be included and identified as such if any price other
than MSRP is mentioned; Kawasaki logo must be at least as large as the
dealership name; No reference to and/or mention of other brands,
products, names or logos are allowed; The only exception to this is if
the dealership name (DBA) and or website contain a brand other than
Kawasaki ; Model id of at least one current year products; Standard
classified ads do not require illustrations; Direct mail- mfr pays on
production charges; Finance offers must include appropriate finance
offer disclaimer; Recommended that corporate logo be used with slogan "
Let the good times roll"
Claim Requirements
Itemized paid media invoice; Full page tear sheet for each day and each
ad;Original mfr. claim form; Production invoice; Postal receipt;
Preapproved ads send prior approval form with authorization number and
signature even for repeat claims of the same ad; Magazine, Circulars,
Catalog, Direct Mail -send complete issue; Printer's invoice; Ads
running more than 3 days consecutive- need notarized affidavit of
performance;Claim by registered mail; Direct mail, flyers and circulars
send actual sample of piece mailed/distributed & invoice showing
quantity printed and cost; Prior approval from ACB; Official publication
e-tear sheets are acceptable.
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